Who needs digital marketing services the most?

A recent study found that 70-80% of customers conduct online research before visiting a business or making a purchase. This means that businesses that want to be found by potential customers must have an online presence.

You should invest in digital marketing services if your company falls into this category and needs to increase its online visibility. Digital marketing services can help your company get noticed, get more people to your website, and get more customers than ever before.

How to determine if your company requires digital marketing services

Types of Companies That Need Digital Marketing Services

Digital marketing services can be beneficial to any business that wants to expand its online presence and increase its customer base. As more people rely on the internet to find the goods and services they need, this holds for an increasing number of businesses.

In light of this, the following kinds of businesses typically stand to gain the most from digital marketing:

Law Firms

Even though only 75% of law firms do not have a digital marketing strategy, they have benefited, which may surprise you.

Why? Because, as you probably already know, lawyers are very good at explaining the law, and blogging, which is where lawyers really shine, lets them share their knowledge in a way that most people can’t. Their information is read online, and as a result, they hire them.

Ecommerce

Because they sell goods online, e-commerce businesses are heavily dependent on website traffic. E-commerce companies can use digital marketing to increase website traffic, increase online engagement, and grow their social media platforms.

Healthcare

Even though 77% of people admit that that is the first thing they do when something starts to feel off, we all know that it is a terrible habit to get into of searching for symptoms on Google.

By implementing online portals, quizzes, and blogs that enable them to interact with potential patients, more progressive healthcare facilities are taking advantage of this momentum. A person’s likelihood of trusting a healthcare provider in person increases with their level of digital trust.

Local Businesses

While we listed a few local businesses already, the truth is that most local businesses need digital marketing to stay competitive. Specifically, local SEO can help businesses outrank their local competitors and attract new customers on a regular basis.

Moving Companies

Local SEO is essential for moving companies, which are highly localized, to stand out in local searches. Optimizing your company’s local listings, creating content that is easy to use, and optimizing your website for localized keywords are all components of this kind of digital marketing. Digital marketing is a necessity if you want to book more moving jobs.

Entertainment

Engagement with fans has always been a focus of both film and television. The entire purpose of the entertainment industry is to engage you and make you feel like you are a part of the story. Digital marketing is an excellent strategy for accomplishing this.

Nowadays, businesses spend months or even years advertising a particular movie or series. They show behind-the-scenes looks, reveal movie posters, or simply run trailers so that when the movie or series finally comes out, your mind is already set up to watch it.

Auto Dealerships

Auto dealerships not only get a lot of foot traffic from passersby, but they also get a lot of business from online searches. Local dealerships will want to appear in the search results if a potential buyer types “car dealerships near me” into Google. Auto dealerships can benefit from digital marketing, specifically SEO, in order to increase their organic search traffic.