Well, the above fact itself talks about the demand for websites for businesses in this fast-paced digital world. However, there are still several small-scale businesses that are yet to take benefits or advantage of an online presence. In fact, several have this ideology that a small-scale business doesn’t need a website. Hence comes the question, is it really the case? Actually not! Irrespective of the size, every business can flourish and increase its reach in this competitive digital world with a website supported by effective digital marketing strategies. So, in this post, we will be talking about the importance or benefits of a website for startups in order to flourish in the market.
But before that, let’s have a look at some convincing facts that speak a lot about why a startup business should look to invest in website design and development services.
According to research, 80% of users spend at least an hour a day on social media. Not just this, 93% of businesses invest their time and energy in social media marketing. The relation between these two stats is indeed very clear.
88% of clients who search for a particular business type on a mobile device make a call or go to that particular business within 24 hours
75% of clients or users confess that they make a judgment about the credibility of an organization by visiting its website.
You would be amazed to know that 63% of the global internet is projected by mobile devices. And being on-the-go technology, undoubtedly you’d want to target mobile users.
Without a website, you’re only aiming or focusing on 7% of the market because the stat says that 93% of business deals are done through websites.
Now, let’s have a look at some important points that vouch for the importance of a website for startups.
1) Online Presence 24/7
Having a website and good website design means clients are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to seek out and secure new consumers. It offers the user convenience as they’ll access the information they have in the comfort of their own house, with no more pressure to shop or buy. Plus, as most companies or organizations these days have their own website, there’s every chance you may be losing customers to your competitors by staying offline
2) Have More Constructive Conversations
The website or website design is your platform to answer all basic queries your potential customers might have regarding your business and brand. This is especially true for B2B marketing agencies. When visitors visit your website, they seek answers to basic queries like what you do, your products/solutions, your contact details, location, etc. Once they are satisfied with all that, they decide to either follow up or not. Just remember, when you provide such information, keep it simple and short since customers nowadays expect immediate gratification.
3) Expand Your Working Hours
Having a website means that your content is offered to users anytime during the day, at their convenience. So whether somebody visits your website in the dead of the night or during the day, in some way you’re always interacting with them, and might say goodbye to that ‘closed for business’ sign. Being accessible at all times supports digital marketing and increases sales dramatically, and this is especially true for e-commerce firms. It also is a step towards effective client or customer service and relationship building, especially if you have AI-powered catboats enabled on your website that may solve the basic issues of your client when they need it the most.
4) Market Expansion
As your website is accessible to anyone all over the world, the power or ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find or notice your company and as such, is now a potential consumer.
5) Advertising
Tools like Google AdWords or advertising on Facebook give you the power or ability to reach customers with much more accuracy and reliability than with traditional offline advertising techniques. Search engine optimizations (SEO) and online advertising are great ways to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new client sees when looking for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.
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