Today’s website design is more minimalist and visually appealing than ever before. In addition, it is more strategic and difficult to design and optimize. We basically create websites that don’t look like we spent a lot of time designing them. We put in a lot of effort to make it seem easy.
Numerous considerations need to be made when designing a new website or updating an existing one, including how it will reflect your company’s brand identity, how it will appear in Google searches, how it will appear to your clients or customers, and what it will do for sales.
How can you streamline the design process and accomplish your objectives? When building or updating your website, keep these four main objectives in mind.
1. Increase Sales
Conversion rates can be raised through effective calls to action, well-organized content, a user-friendly website, and search engine optimization.
2. Brand image
Your brand and everything it represents are replicated on your website. It is always one of the first things people see when they hear about your brand or business, so it helps make a good first impression.
Colors, fonts, images, and other elements of your website’s design all contribute to your brand’s identity, so it’s important to choose those elements carefully and keep them consistent across your site.
3. Construct Your Website the Way Google Sees It
Create and maintain your website so that Google can see it when someone searches for it. Your website will be found by people looking for your service or product thanks to search engine optimization. The following is a list of 13 really easy things that you can include in your website design process.
Mention keywords where they matter most.
Include your keywords in the title, description, tagline, keywords, blog categories, page titles, and content of your website.
Link to internal pages on your site.
Use page URL structure that includes keywords
Make sure your page speed is as fast as possible
For rankings, page load times are crucial. Remove unnecessary plugins and “shrink” large images, flash graphics, videos, and music players.
Name your images and videos
While Google won’t look at your images, it will crawl all of your website’s content, including the names of your videos and images.
Add new content to your website frequently.
Blog once a week and add a blog to your website.
Write content as if you were a real person (hygiene versus cleanings)
Make sure that search engines can find your website.
Ensure that your Name, Address, and Phone Number match across all citations to improve your Local SEO, the most crucial of which is your Google Business Profile.
Link to other websites with relevant content
Have other websites link to your website.
Maintain your domain name.
A crucial factor in site rank and search engine results is the age of your URL.
Change it only if you change your practice’s name or something else.
4. Website accessibility
Making online content accessible to people with disabilities (auditory, cognitive, neurological, physical, speech, and visual) by connecting it to other technologies is known as web accessibility. The expression “The power of the web is in its universality” appears in the quote. An important aspect is accessibility for everyone, regardless of disability. Tim Berners-Lee said, “Your website design should be accessible to everyone.” This will not only improve the user experience for your audience but will also be mandated by law, requiring your website design to be accessible to people with disabilities.
The majority of website designers and agencies do not even consider this, let alone create an accessible website, so this can be easily compared to the norm.
However, whether you designed your website yourself or hired a website design company; make sure it is easily accessible. However, if this kind of design proves to be difficult for you, you can simplify the process by using accessible, which will provide you with a code that you can install so that your website immediately displays an accessible interface.